I spent thirty years making complex systems simple for humans. Then I built my own AI Chief of Staff.
UX and digital strategy consultant for eighteen years. Senior Director of User Experience for eight. Director of Product Management through the arrival of AI. Now Atlas runs my mornings — and I set one up with you.
Grab 15 minutes with TomFree, fifteen minutes, no pitch.
Stop going to your inbox, your calendar, your messages. Let it come to you.
Every morning, Atlas reads what landed overnight — starting with email — and delivers one clear brief: what needs a decision from you, what's worth knowing, what can wait. Calendar and messages are next on the map, so the brief keeps widening as your Chief of Staff does. You stay in charge. Your time is valuable, use it wisely.
How it works
Three steps. The first one is free.
Fifteen minutes with Tom about where you are and what you're trying to build. No pressure, no pitch — if it's not a fit, you'll hear that too.
You and Tom, hands on. Your Atlas learns your goal through a guided interview, connects to your email, calendar, and messages read-only, and starts working while you watch. You leave with proactive nudges and updates running at least three times a day — morning, midday, end of day — not just a once-a-day email digest. You drive it the whole session — you leave knowing how to use your own assistant. And the $197 counts toward the annual if you join within 30 days.
Your Atlas keeps working and keeps learning you. You have direct communication to me for assistance and help at any time through your membership subscription — a real person who knows your setup, not a support ticket.
Plain answers to fair questions: Atlas reads your email — it can never send, delete, or change anything. Your instance is yours alone, never shared. Cancel anytime; when you go, your data goes with you — deleted from our side within seven days.
Real work, live today
This isn't a pitch deck. It's how I already work.
The noise doesn't keep office hours. It piles up while you're heads-down in the work that actually matters — and it's cleared for you, whenever it happens. AIdentityONE runs on the same Atlas you'd be getting.
The noise doesn't wait for a good time — it piles up while you're busy doing the work that matters. Watch one minute of the morning brief clearing it. Mid-day check-ins and end-of-day wrap-ups are on the same map, before you ever book a call.
Who's behind this
Thirty years of one job: making complex systems make sense to the humans using them.
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1996–2014
UX & digital strategy consultantEighteen years helping companies make their software make sense.
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2014–2022
Senior Director of User ExperienceEight years of enterprise UX leadership at Fortune 500 scale.
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2022–2026
Director of Product ManagementProduct strategy through the arrival of the AI era.
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2026
Author, Experience Leadership in the AI EraA fifteen-chapter manuscript on why AI actually gets adopted — or quietly ignored.
Then I turned all of it on my own working day and built Atlas — the AI Chief of Staff that runs AIdentityONE with me. Every claim on this page is checkable. That's the point.
"Most AI programs fail for human reasons, not technical reasons."
"The company had not failed to deploy AI. It had failed to remove work."
Fifteen minutes. If it's not a fit, you'll hear that too.
Grab 15 minutes with TomFree · fifteen minutes